There is no doubt that the world is becoming more and more technologically savvy, with information now available through smart phones and other hand held devices; and Australia’s favourite theme park, Dreamworld, is an industry leader in this field.

Not content with just being Australia’s favourite theme park, Dreamworld are also blazing a trail in the digital world, this week reaching a phenomenal 500,000 fans on social media site, Facebook.

One of the top 20 Facebook pages in Australia, top five tourism/entertainment pages, and the number one Australian theme park page, Dreamworld is a forerunner in its field when it comes to interactive and engaging social media content. Their band of loyal fans and advocates demonstrate the deep entrenchment of positive feeling that resonates with Dreamworld guests.

Dreamworld CEO, Todd Coates, spoke about the importance social media plays in the Dreamworld guest experience, “For over 30 years Dreamworld has provided guests with experiences that they can’t get anywhere else in Australia; through social media we are now able to reach out on a whole new level and give our fans a taste of the park from wherever in the world they may be.”

“Our fans are part of an online community that reflects the joy, fun, and laughter that is experienced right here in park,” he said.

“Facebook also offers us as a business the opportunity to have open, two-way conversation with our guests. They let us know what they love, what they want more of, and where we can improve. There is no better platform for honest and open communication than online social media, and we have embraced that for everything it’s worth.”

Not only are Dreamworld finding success in social media, the park also recently become the first Australian theme park to launch a mobile app, now compatible on Andriod devices, iPhone, iPad, and iPod Touch. 

The Dreamworld App allows guests to make the most out of their day in park, from booking tickets, navigating to and around Dreamworld and WhiteWater World, choosing a ride using the thrill-o-metre, or locating the family car at the end of a fun-filled day.

The Dreamworld App is also connected to social media pages, including Facebook and Twitter, which means guests can instantly share their unique Dreamworld moments with friends and family.

Dreamworld is also a first mover in the Australian theme park industry when it comes to online transactions, being the first to adopt PayPal as an option for payment on their website.

CEO Todd Coates said, “We recognised that it can be a bit daunting for some of our customers to hand over their credit card details online, and therefore partnering with PayPal seemed the obvious solution.”